Preparing to Use CRM Leads

Leads represent companies that are potential customers, also known as Prospects. The goal is to qualify and convert them into buying customers. A Lead record is designed to closely resemble a Customer record for seamless transition.

Before using CRM Leads, you must set up Lead Statuses and Lead Sources. Follow the steps below:

Step 1: Set Up Lead Statuses

Navigate to Admin / CRM / Leads / Statuses .
Define the various phases a Lead goes through during the qualification process. These phases are entirely customizable based on how you manage Leads.

Example of Lead Statuses

Status	Description
New	Recently added lead; initial contact not yet made.
Contacted	Initial contact with the lead has been established.
Qualified	The lead meets your criteria for a potential customer.
Disqualified	The lead does not meet your criteria for follow-up.
Converted	The lead has been converted into a customer.

Add each status:
- Provide a name for the status (e.g., "New").
- Optionally, add a description for clarity.

Step 2: Set Up Lead Sources

Navigate to Admin / CRM / Leads / Sources .
Define the potential origins of your Leads to track where they were obtained.

Examples of Lead Sources

Source	Description
Website	Lead came through your company's website.
Trade Show	Lead was collected at a trade show or event.
Referral	Lead was referred by an existing customer.
Purchased List	Lead was obtained from a purchased contact list.
Advertising	Lead came through an advertising campaign.

Add each source:
- Provide a name for the source (e.g., "Website").
- Optionally, add a description for additional context.

By completing these configurations, you ensure an efficient process for managing and analyzing Leads, guiding them through their lifecycle from prospect to customer while gaining insights into the most effective Lead sources.

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