Preparing to Use CRM Opportunities
CRM Opportunities help you track revenue possibilities, such as new construction or ongoing project work where your company supplies materials. They allow you to input key details like Projected Total Revenue and Close Date, helping focus efforts on valuable business prospects.
Setting Up CRM Opportunity Types
CRM Opportunity Types classify the types of business possibilities you have.
Step 1: Navigate to Opportunity Types
- Go to
Admin / CRM / Opportunities / Types. - This section allows you to classify Opportunities by types that are meaningful to your business.
Step 2: Define Opportunity Types
Opportunity Types help organize and categorize your revenue opportunities. Examples of common types include:
| Opportunity Type | Description |
|---|---|
| New Construction | Opportunities related to new construction projects. |
| Project Work | Opportunities involving ongoing project work. |
| Renovation | Revenue possibilities for renovation or refurbishment projects. |
- Add a new Opportunity Type:
- Provide a name for the type (e.g., "New Construction").
- Optionally, include a description to clarify its usage.
- Repeat this process to create all relevant Opportunity Types that align with your company's sales processes.
By setting up Opportunity Types, you enable better organization and tracking of potential revenue sources, ensuring your team focuses on the most valuable business opportunities.
Setting Up CRM Opportunity Stages
Opportunity Stages help you track the progress of revenue opportunities through your sales pipeline. Each stage represents a step in the sales process and can be assigned a percentage probability, providing a realistic view of the total opportunity value.
Step 1: Navigate to Opportunity Stages
- Go to
Admin / CRM / Opportunities / Stages. - This section allows you to define the stages of your sales pipeline.
Step 2: Define Opportunity Stages
Stages help you monitor how far an opportunity has progressed. Below is an example of commonly used stages:
| Stage | Description | Probability |
|---|---|---|
| Lead | The opportunity is a new lead. | 10% |
| Qualified | The lead has been qualified as a valid opportunity. | 25% |
| Proposal Sent | A proposal or quote has been sent to the customer. | 50% |
| Negotiation | Active negotiations are underway. | 75% |
| Closed Won | The opportunity has been successfully closed. | 100% |
| Closed Lost | The opportunity did not result in a sale. | 0% |
- Add a new Opportunity Stage:
- Provide a name for the stage (e.g., "Lead").
- Optionally, include a description for additional context.
- Assign a percentage probability that reflects the likelihood of closing the opportunity at this stage.
- Repeat this process for all stages in your sales pipeline.
By setting up Opportunity Stages, you enable consistent tracking of opportunities and gain a realistic forecast of potential revenue based on progress through the pipeline.